Customer Retention The most direct route to increased sales and profitability is: Customer Satisfaction and Retention. Average annual customer loss is 30%. Winning back customers can be worth as much as 10 times more than acquiring new customers. Most companies are unaware of which customers are at risk of defection. A complaining customer is a valuable gift, and a wake-up call. A customer service and retention program can be the foundation that supports your total client strategy. With the foundation in place, employee behavior, understanding, commitment, and data monitoring will improve. This is how continuous improvement moves from idea, to implementation. Contact us today at contactus@kennettereed.com or (510) 352-2121 to find out more about how we can assist your organization. Use these links for more information about our Customer Service Products, Workplace Skills Improvement Training, Leadership Skills Improvement Training, Management/Leadership Coaching, and "Exceptional" Service Reviews.

West Coast Office - Headquarters 655 Lewelling Boulevard, #443 San Leandro, CA 94579 (510) 352-2121

Kennette Reed & Associates contactus@kennettereed.com

East Coast Office 4002 Highway 78, Suite 530-149 Snellville, GA 30039 (678) 344-6373